ActiveCampaign Pricing 2026: Official Plans, Tiers, and Limits

On this page

The short answer
How we researched this guide
How ActiveCampaign prices its plans
Official USD prices at published contact tiers
What each plan includes, according to the official page
Email send limits, seats, and AI credits
Add-ons the official page calls out
Trial, guarantee, and what the official page does not say
How to choose among the four official plans
FAQ
Sources and method

The short answer

ActiveCampaign sells four self-serve marketing plans on its official pricing page: Starter, Plus, Pro, and Enterprise. Pricing is based on the number of contacts in your account, with a published minimum of 1,000 contacts. There is no free plan on the pricing page we checked. The vendor advertises a 14-day free trial with email sign-up and no credit card required, plus a 30-day money-back guarantee.

On November 13, 2026 (America/Denver), the official catalog that powers ActiveCampaign's pricing page listed these USD rates at the default 1,000-contact tier:

Plan	Month-to-month	Yearly-billed monthly equivalent	Official annual total
Starter	$19	$15	$180
Plus	$59	$49	$588
Pro	$99	$79	$948
Enterprise	$179	$145	$1,740

The public pricing page presents the yearly-billed monthly equivalent by default. Plan cards on the page include the line “Billed yearly for 1,000 contacts.” If you compare quotes, check whether you are looking at month-to-month or yearly billing. The two are not the same number.

At 1,000 contacts, the same official page lists included email sends of 10,000 per month on Starter and Plus (10× the contact limit), 12,000 on Pro (12×), and 15,000 on Enterprise (15×). Included user seats are 1 on Starter and Plus, 3 on Pro, and 5 on Enterprise. Starter is also capped at 25,000 contacts in the official catalog; the other three plans continue above that tier.

This guide records those official figures, shows how prices step up at larger published contact tiers, and flags limits and add-ons the page describes. It is not a hands-on product test, and it does not invent discounts or coupons.

See ActiveCampaign's official pricing page

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How we researched this guide

On November 13, 2026, we opened ActiveCampaign's public pricing page at activecampaign.com/pricing. Dollar amounts on that page are filled in by JavaScript, so we also retrieved the official USD catalog the page loads, at https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024&currency=USD. The prices, contact minimums, seat counts, and many feature entitlements in this article come from those two official sources. Feature names in comparison tables (for example “Predictive sending” or “5 actions per automation”) come from the pricing page's own comparison grid.

We did not invent any dollar figures. Where the catalog and the public grid describe a limit but do not publish a price — for example, most SMS, WhatsApp, and CRM pipeline add-ons — we say the add-on exists and tell you to use the official calculator rather than guessing a number. We also did not find a published per-seat dollar price in the catalog entitlements we read, so this article does not quote one.

All dollar amounts below are USD. ActiveCampaign may show other currencies on localized versions of the pricing page; we did not record those rates for this guide.

How ActiveCampaign prices its plans

ActiveCampaign charges primarily on contacts, not on a flat unlimited list. The official catalog sets a minimum of 1,000 contacts on Starter, Plus, Pro, and Enterprise. If your list is smaller than that, the starting prices in the table above still apply; the vendor does not publish a cheaper band below 1,000 contacts.

Two billing cadences appear in the official catalog:

Month-to-month, billed each month at the higher monthly rate.
Yearly, billed as a single official annual total, which the pricing page also expresses as a lower per-month equivalent.

A simple arithmetic check at 1,000 contacts, using only official catalog numbers: 12 months of Starter at the month-to-month rate of $19 would be $228. The official annual total is $180. The same check for Plus is $708 versus $588; for Pro, $1,188 versus $948; for Enterprise, $2,148 versus $1,740. Those yearly totals are what the catalog lists, not a coupon and not a discount we are offering.

The public page's default display is the yearly-billed monthly equivalent. If a screenshot, a sales quote, or a third-party blog shows a lower “per month” number than the month-to-month column above, it is often this yearly equivalent. Always match the billing cadence before you compare two quotes.

Prices then rise as you move up the contact ladder. The official catalog publishes many intermediate tiers. The next section records a selection of those published tiers so you can see the shape of the curve without inventing values between them.

Official USD prices at published contact tiers

The table below is taken from the official USD catalog on November 13, 2026. Empty Starter cells above 25,000 contacts are not omissions: the catalog's Starter contact entitlement has a maximum of 25,000. Plus, Pro, and Enterprise continue higher. We are not interpolating tiers the catalog does not list.

Monthly figures are month-to-month rates. “Yearly / mo” is the official annual total divided to a monthly equivalent (the figure the public page emphasizes when yearly billing is selected).

Contacts	Starter monthly	Starter yearly / mo	Plus monthly	Plus yearly / mo	Pro monthly	Pro yearly / mo	Enterprise monthly	Enterprise yearly / mo
1,000	$19	$15	$59	$49	$99	$79	$179	$145
2,500	$49	$39	$119	$95	$189	$149	$319	$255
5,000	$99	$79	$179	$145	$259	$205	$469	$375
7,500	$139	$109	$209	$169	$359	$289	$599	$479
10,000	$189	$149	$239	$189	$469	$375	$739	$589
15,000	$289	$231	$329	$265	$579	$465	$859	$689
20,000	$389	$311	$409	$329	$689	$549	$979	$785
25,000	$489	$391	$489	$389	$789	$629	$1,099	$879
30,000	—	—	$559	$449	$889	$709	$1,189	$949
50,000	—	—	$759	$609	$1,209	$969	$1,459	$1,169
75,000	—	—	$1,099	$879	$1,719	$1,375	$1,809	$1,447
100,000	—	—	$1,499	$1,199	$1,999	$1,599	$2,169	$1,735

A few patterns in these official numbers are worth calling out, because they affect plan choice at the edges:

At 25,000 contacts, the month-to-month Starter and Plus rates are both $489. The yearly-billed equivalents are $391 (Starter) and $389 (Plus). That is the last published Starter tier. If you expect to grow past 25,000 contacts, Starter is not a published option; Plus is the first plan the catalog continues to price at 30,000 contacts and above.
Yearly billing remains cheaper than twelve month-to-month payments at every published tier in the table, but the dollar gap varies by plan and list size. We have not reproduced every annual total in this article; the official catalog is the source for any tier not shown.
The catalog also lists contact bands above 100,000, including very large enterprise-scale maxima (the Enterprise contact entitlement lists a maximum of 30,000,000 units). We are not reprinting that entire ladder here. If you are in that range, use the official pricing page or talk to ActiveCampaign's sales team rather than relying on a partial table.

What each plan includes, according to the official page

The comparison grid and plan cards on the pricing page are the best public summary of what changes as you move up. The descriptions below follow that grid and the “Everything in …” lists on the plan cards. They are vendor-published inclusions, not our lab results.

Starter

The official page describes Starter as being “for getting your first automations live.” At the default 1,000-contact display, the plan card lists 1,000 contacts, 10,000 email sends / month, and 1 user seat included.

The comparison grid lists these Starter limits and inclusions, among others:

Multi-step marketing automation is included, with 5 actions per automation (Plus, Pro, and Enterprise are listed as unlimited actions).
Cross-channel marketing is not included (the grid's contrast is “Email only” on Starter).
Segmentation is labeled Limited.
15 active business goals.
Lists: up to 5.
500 Active Intelligence credits, the same published credit count as the other three plans.
Site tracking, link tracking, spam check, and an AI-powered automation builder and campaign builder are listed as included.
Generative AI for content and images is not included. Landing pages, site messages, predictive sending, conditional content, sales automation, and the enhanced CRM add-ons are also listed as not included or not available on Starter.

The official catalog agrees on several of those limits: Starter contacts max out at 25,000, user seats are included at 1 with a maximum of 2, lists are capped at 5, business goals at 15, and a Starter automation entitlement is capped at 5 units. If you need more than two users, Starter is not the plan the catalog prices for that.

Plus

The official page describes Plus as being “for growing teams that want more personal messages.” At 1,000 contacts the plan card lists 10,000 email sends / month and 1 user seat included, plus “Everything in Starter, and” the following published additions:

Cross-channel marketing
Generative AI for content and images
Landing pages and site messages
25 active business goals
Enhanced CRM available (as an add-on)

The comparison grid also lists Plus segmentation as Standard, inbox preview tests, and a long list of automation and integration entitlements that are absent from Starter (for example, more automation actions, landing pages, and several ads and ecommerce-related items). User seats in the catalog are 1 included, with a much higher maximum than Starter's cap of 2; we did not find a published extra-seat dollar price in the catalog entitlements, so we are not quoting one.

Plus is the lowest plan on the official grid that can add the Pipelines and sales engagement CRM add-ons, and the lowest plan on the grid that lists the SMS add-on as available. Those add-ons are not priced as a single dollar figure on the public grid; use the official page to see current add-on quotes for your list size.

Pro

The official page describes Pro as being “for marketers who want AI to optimize every send.” At 1,000 contacts the plan card lists 12,000 email sends / month and 3 user seats included, plus “Everything in Plus, and”:

Predictive sending at each contact's best time
Conditional content: one email, a version for every contact
Advanced segmentation
Attribution and conversion tracking
200 active business goals

The comparison grid lists Pro and Enterprise email-send caps as 12× and 15× the contact limit, respectively, and it marks predictive sending, conditional content, an automations map, BotSense, and several deeper ecommerce integrations (including Shopify Plus, Magento, and BigCommerce items in the official catalog entitlements) as appearing at Pro or above. Lead scoring is described on the grid as included in the Pipelines add-on, and win probability as included in the Sales Engagement add-on — not as a free built-in on the base Pro plan.

Enterprise

The official page describes Enterprise as being for larger teams with complex data and support needs. At 1,000 contacts the plan card lists 15,000 email sends / month and 5 user seats included, plus “Everything in Pro, and”:

Single sign-on (SSO) and HIPAA support
Premium segmentation and custom objects
Premium CRM integrations like Salesforce
A dedicated account team and uptime SLA

The comparison grid marks SSO as an Enterprise-only inclusion among the four plans, lists premium CRM integrations (Salesforce, Microsoft Dynamics, and more) as Enterprise-only, and lists 200 active business goals, matching Pro. The official catalog also includes entitlements such as account activity logs and custom object schemas (with 10 included schema units) on the Enterprise marketing plan. If you need those items, the official page is pointing you to Enterprise rather than Pro.

Email send limits, seats, and AI credits

Three recurring limits deserve a closer look because they change the real cost of a plan even when the contact-tier price stays fixed.

Email sends. The official comparison grid states send caps as a multiple of the contact limit: 10× on Starter and Plus, 12× on Pro, 15× on Enterprise. At the default 1,000-contact display, the plan cards translate that to 10,000, 10,000, 12,000, and 15,000 sends per month. At 10,000 contacts, the same published multiples would be 100,000, 100,000, 120,000, and 150,000 monthly sends. We are applying the official multiples, not inventing a different cap.

The official catalog also contains email-send entitlements and, in related catalog data, a per-send overage figure of $0.005. We flag that figure with caution: it appears in catalog pricing steps, but the public comparison grid does not spell out overage policy in the same plain language as the included multiples. If you expect to send above the included cap, confirm the current overage rule on the official pricing page or with ActiveCampaign before you budget for it. We are not treating that catalog step as a guaranteed public rate card.

User seats. Official included seats at the default display (and in the catalog) are 1 / 1 / 3 / 5 for Starter / Plus / Pro / Enterprise. Starter's catalog maximum is 2 seats. Plus, Pro, and Enterprise list much higher maxima in the catalog (999). Because we did not verify a public per-seat price in the catalog entitlements, budget extra seats only after you look them up on the official calculator.

Active Intelligence credits. The comparison grid lists 500 credits on all four plans. A pricing-page FAQ explains that credits are used when Active Intelligence completes actions outside its core set, and it gives examples such as generating images, sending translated campaigns, or using advanced industry context. Core capabilities listed on that FAQ include creating campaigns, automations, reports, and contact import, and the page says those core capabilities are currently included. The page also describes several AI features as “Limited” or “Included” depending on the plan (for example, AI content generation and AI image generation are listed as not included on Starter, and the AI brand kit is listed as 1 kit on Starter versus 5 kits on the other plans). Treat those as vendor-published limits, and expect credit usage to vary with the features you turn on.

Add-ons the official page calls out

The pricing page and catalog describe several paid add-ons. They are not rolled into the contact-tier prices in the tables above.

Enhanced CRM: Pipelines, and Pipelines & sales engagement. The comparison grid says you can “boost our CRM with two add-ons: Pipelines and sales engagement,” and it marks them as available on Plus, Pro, and Enterprise, and not included on Starter. Catalog products exist for “Pipelines” and “Pipelines & Sales Engagement” on those three tiers, with included seat counts that follow the parent plan (1 / 3 / 5). The public grid does not print a single add-on dollar price next to that row. We are not inventing one.
SMS. The grid describes an SMS add-on for marketing automation, with opt-in management, inbox and two-way messaging, and personalized broadcast campaigns in listed countries, available on Plus, Pro, and Enterprise, and not on Starter. The catalog includes an SMS add-on product with credit-style entitlements. Again, this article does not quote an unofficial per-message rate.
WhatsApp. ActiveCampaign markets WhatsApp messaging as a channel, and the official catalog includes WhatsApp add-on products for Plus, Pro, and Enterprise, with their own contact, line, and message entitlements. The public pricing grid's channel section should be checked for the current packaging; we did not record a reliable public USD rate card for WhatsApp messages on the date checked.
Transactional email (Postmark) and extra AI credits. The catalog also lists Postmark and AI-credit add-on products. These are official catalog items, not prices we can responsibly reprint without a public rate table.

If an add-on matters to your budget, configure it on ActiveCampaign's pricing page rather than using a third-party estimate.

Trial, guarantee, and what the official page does not say

The official pricing page advertises a free 14-day trial with email sign-up, and it states “No credit card needed.” It also advertises a 30-day guarantee, with page copy that a full refund is available if you are not satisfied. Read the current trial and refund terms on the official site before you rely on either offer; we are summarizing the public pricing page as of November 13, 2026, not restating a legal contract.

What the official sources we used do not give us:

A published free plan.
A public coupon or promotional code. We are not publishing one, and we are not implying that one exists.
A complete public price list for every add-on at every contact tier.
A verified extra-seat dollar rate.
Non-USD rates (we only recorded the USD catalog).
Performance claims. Marketing language on the site (for example engagement statistics) is the vendor's claim. This guide does not treat those claims as independently verified.

How to choose among the four official plans

Because we are working from published documentation rather than a long internal test, the honest way to choose is to map your constraints onto the official limits:

Choose Starter only if a 25,000-contact cap, one included seat (two maximum), five lists, fifteen business goals, five automation actions, and email-only sending match how you work, and if you do not need the official page's Plus-and-up items (landing pages, generative content and images, SMS or CRM add-ons, cross-channel marketing).
Look at Plus if you need those Plus-and-up items, or if you expect to grow past 25,000 contacts. Compare Plus and Starter carefully around the 25,000-contact official prices, where the month-to-month rates meet.
Look at Pro if the official differentiators — predictive sending, conditional content, advanced segmentation, attribution and conversion tracking, three included seats, and the higher 12× send cap — are the features you actually need.
Look at Enterprise if you need SSO, the HIPAA support the page lists, Salesforce or Dynamics-class CRM integrations, custom objects, a dedicated account team, an uptime SLA, or five included seats.

Then confirm the current quote on the official page for your exact contact count and billing cadence. The tables in this article are a dated snapshot, not a live calculator.

Check the current official quote

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FAQ

How much does ActiveCampaign cost in 2026?

As of November 13, 2026, the official USD catalog listed starting prices at 1,000 contacts of $19 a month on Starter ($15 when billed yearly, $180 a year), $59 on Plus ($49 yearly-billed, $588 a year), $99 on Pro ($79 yearly-billed, $948 a year), and $179 on Enterprise ($145 yearly-billed, $1,740 a year). Larger lists cost more. Confirm the live figure on ActiveCampaign's pricing page.

Does ActiveCampaign have a free plan?

Not on the official pricing page we checked on November 13, 2026. The page advertises a 14-day free trial with no credit card required, not a permanent free tier.

Is the price on the website billed monthly or yearly?

The public pricing page displays yearly billing by default and labels the plan cards “Billed yearly for 1,000 contacts.” The official catalog also publishes higher month-to-month rates. Check the billing toggle before you compare numbers.

What is the cheapest ActiveCampaign plan?

Starter is the lowest-priced of the four official plans. At 1,000 contacts it was $15 a month billed yearly, or $19 month-to-month, on the date we checked. It also has the tightest official limits, including a 25,000-contact maximum.

How many emails can I send?

The official comparison grid sets monthly send caps at 10× your contact limit on Starter and Plus, 12× on Pro, and 15× on Enterprise. At 1,000 contacts that is 10,000, 10,000, 12,000, and 15,000 sends per month. Confirm overage rules on the official page if you expect to exceed the cap.

Can I add CRM pipelines or SMS later?

The official grid lists Pipelines, sales engagement, and SMS add-ons as available on Plus, Pro, and Enterprise, and not on Starter. We did not record a complete public add-on price list, so get those figures from the official pricing page.

Sources and method

ActiveCampaign official pricing page, checked November 13, 2026 (America/Denver). Source for plan names, default yearly billing display, 14-day trial, 30-day guarantee, send multiples, seat counts, business-goal counts, and the public feature comparison grid.
Official USD pricing catalog loaded by that page: https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024&currency=USD, checked the same day. Source for month-to-month prices, annual totals, yearly-billed monthly equivalents, contact minimums and the Starter 25,000-contact maximum, and catalog entitlements for seats, lists, and add-on products.

We did not use unofficial reseller pages, crowdsourced rate tables, or unsourced blog roundups for any dollar figure in this article. If a later official change conflicts with this snapshot, the official page wins — and this article should be updated with a new date checked.