Pricing guide
Alternatives
Klaviyo Alternatives in 2026: Official Prices for Merchants Comparing Email and Marketing Plans
Official USD prices for Klaviyo Email and Marketing plans compared with ActiveCampaign, Mailchimp, MailerLite, Omnisend, and others, checked on November 13, 2026. Honest about when official Klaviyo still fits.
On this page
The short answer
Shopify and ecommerce merchants often look for Klaviyo alternatives because official paid prices climb with active profiles, because official Email and Marketing plans package different products, or because they want a published yearly-billed ladder or a CRM-style add-on path. Those are documented reasons. Official Klaviyo can still be the better published fit when you want the free plan, the official Marketing bundle (social, reviews, Customer Hub), or a profile-based calculator that already matches how you store shoppers.
On November 13, 2026 (America/Denver), official figures from klaviyo.com/pricing and the plan data that page loads were:
- Free plan: $0, up to 250 active profiles and 500 emails a month, plus official Free inclusions of $5 of Composer usage a month, $5 of mobile messages a month, social marketing for 250 active profiles, reviews for 50 orders a month, Customer Hub for 250 active profiles, Customer Agent with 10 resolutions a month, Helpdesk with 10 tickets a month, and mobile app marketing.
- Email plan: official description, “Grow with email. Automate campaigns and build subscribers.” Official prices at published profile steps included $20 a month at 500 active profiles (5,000 emails a month), $30 at 1,000, $60 at 2,500, $100 at 5,000, $150 at 10,000, and $400 at 25,000. Official Email cards also listed the same $5 Composer and $5 mobile-message monthly inclusions at the default display, with several Marketing products marked as add-ons in the official compare table.
- Marketing plan: official description, “Scale across channels. Turn traffic into repeat customers.” Official list prices at the same steps included $25 at 500 profiles, $40 at 1,000, $80 at 2,500, $130 at 5,000, $195 at 10,000, and $505 at 25,000. The official page advertised a limited-time vendor promotion: $1 for the first month of an eligible Marketing plan, for up to 5,000 active profiles, with terms on Klaviyo's legal page. That is a vendor offer, not a coupon from this site.
- Custom plan: official copy for more than 150,000 active profiles, or several brands — talk to sales. Official compare rows list volume pricing, customizable analytics, advanced data management, enterprise-grade security and compliance, data warehouse sync, and personalization, plus dedicated CSM, SLA, SSO, and multi-account billing as Custom-only support items.
- Billing unit. Official tooltip: an active profile is “Any contact in your database that you can market to.”
Common official alternatives, recorded the same day:
- ActiveCampaign: no official free plan; Starter / Plus / Pro / Enterprise from $15 / $49 / $79 / $145 a month billed yearly (or $19 / $59 / $99 / $179 month-to-month) at a 1,000-contact minimum. Details: ActiveCampaign vs Klaviyo and ActiveCampaign pricing.
- Mailchimp: official Free plan at 250 contacts; Essentials from $13 and Standard from $20 at 500 contacts. See ActiveCampaign vs Mailchimp.
- MailerLite: official Free plan at 250 subscribers; Comfort from $12 a month ($10.80 yearly-billed) at 500 subscribers. See MailerLite alternatives.
- Omnisend: official help on the pricing page says the Free plan can be used for an unlimited time, with up to 500 emails a month and the listed features. Paid Standard and Pro are contact-tiered; the page also displayed a promotional Standard rate at the default selector. Official SMS starting copy was $0.007 per SMS. Treat “save up to 35% vs. Klaviyo” as vendor marketing, not as a figure we verified.
- HubSpot: official Free CRM; Marketing Starter at a $20 list price per seat, with an official new-customer promotion; Marketing Hub Professional from $800–$890 a month plus $3,000 onboarding. See HubSpot alternatives.
See ActiveCampaign's official plans
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
How we researched this guide
Klaviyo prices, plan names, profile steps, email send amounts, Free-plan inclusions, and the official compare table come from klaviyo.com/pricing and the official plan data embedded on that page, checked November 13, 2026 (America/Denver). ActiveCampaign, Mailchimp, MailerLite, Omnisend, and HubSpot figures come from those vendors' official pricing pages or official catalogs, as cited at the end and in the linked guides. We did not invent prices, interpolate missing tiers, or write testimonials.
When official Klaviyo still fits
Stay on, or start with, official Klaviyo when the published limits match the work:
- You have 250 or fewer active profiles and 500 emails a month is enough. Official Free already includes campaigns and flows, segmentation, a small Composer and mobile-message allowance, and limited social, reviews, Customer Hub, Customer Agent, and Helpdesk rows. Official ActiveCampaign has no free plan on the pricing page we checked.
- You want official Email at a profile count both vendors publish, and the official Email feature set is enough. At 1,000 active profiles, official Email is $30 a month (10,000 emails). Official ActiveCampaign Starter at 1,000 contacts is $19 month-to-month or $15 yearly-billed (10,000 sends) — lower on the dollar row — but Starter's official grid is tighter (email only, five automation actions, five lists, two seats maximum, no Plus-and-up landing pages, generative AI, or CRM/SMS add-ons). Official Email, in Klaviyo's compare table, includes A/B testing (not on Free) and lists several Marketing products as add-ons.
- You want official Marketing, because social marketing, reviews, and Customer Hub are marked included on Marketing in the official compare table (and as add-ons, or capped, on Email). Official Marketing list prices are higher than official Email at every step we recorded. The $1 first-month vendor promotion, when it applies, is temporary; after that month, official list pricing is the comparison that matters.
- You are already priced on active profiles as Klaviyo defines them, and you do not want to re-map that database into another vendor's contact or subscriber definition without checking both official counting rules.
- You need official Custom items (dedicated CSM and SLA, SSO and multi-account billing, data warehouse sync) at more than 150,000 active profiles. Official ActiveCampaign Enterprise is a different catalog with its own inclusions (SSO and a dedicated account team appear on the official AC Enterprise grid) and a contact-tiered price, not an official clone of Klaviyo Custom.
If those official reasons are why Klaviyo works, a switch is optional.
When an official alternative may fit better
ActiveCampaign is a reasonable official alternative when you want a four-plan, yearly-billed contact ladder, mid-market automation, and — from Plus upward — official landing pages, generative AI, cross-channel marketing, and CRM or SMS add-ons, and you are willing to give up Klaviyo's official Free plan and official Marketing-bundle products that AC does not publish the same way.
Price snapshots at profile or contact counts both official catalogs actually publish:
| Size (official step) | Klaviyo Email | Klaviyo Marketing (list) | ActiveCampaign Starter (monthly / yearly-billed) | ActiveCampaign Plus (monthly / yearly-billed) |
|---|---|---|---|---|
| 500 profiles or contacts | $20 (5,000 emails) | $25 | No official AC row below 1,000 | No official AC row below 1,000 |
| 1,000 | $30 (10,000 emails) | $40 | $19 / $15 (10,000 sends) | $59 / $49 (10,000 sends) |
| 2,500 | $60 | $80 | $49 / $39 | $119 / $95 |
| 5,000 | $100 | $130 | $99 / $79 | $179 / $145 |
| 10,000 | $150 | $195 | $189 / $149 | $239 / $189 |
| 25,000 | $400 | $505 | $489 / $391 (Starter's last published tier) | $489 / $389 |
Read the rows carefully. Official ActiveCampaign Starter is less than official Klaviyo Email at 1,000, 2,500, and 5,000 contacts, and official yearly-billed Starter remains lower at 10,000 ($149 vs $150 Email) and at 25,000 ($391 vs $400). Official month-to-month Starter at 10,000 and 25,000 is higher than official Klaviyo Email ($189 vs $150, and $489 vs $400). Official Plus is higher than official Email at every overlapping row above, and it is the first AC plan whose official grid matches a “more than email-only Starter” job. Official Marketing list prices sit above official Email, and above official yearly-billed Starter, at every step in the table.
Billing units are not identical. Official Klaviyo charges on active profiles you can market to. Official ActiveCampaign charges on contacts, with a 1,000-contact minimum and a Starter maximum of 25,000 contacts. If your Klaviyo active-profile count and your ActiveCampaign contact count would not be the same number, the table is only a starting point — confirm both official definitions against your list.
Mailchimp may fit if you want official Essentials at $13 or Standard at $20 at 500 contacts, a Pay As You Go option, or Mailchimp's official free plan and nonprofit process. Official Mailchimp does not publish a 1,000-contact row. Official Standard at 10,000 contacts was $135 a month, which is below official Klaviyo Email at 10,000 profiles ($150) and official ActiveCampaign month-to-month Starter at 10,000 ($189), and slightly below official yearly-billed Starter ($149). Feature grids still differ; use the dated Mailchimp comparison rather than the dollar row alone.
MailerLite may fit if official Comfort at $12 a month ($10.80 yearly-billed) at 500 subscribers, or official Comfort at $19 / $17.10 at 1,000 subscribers, is enough, including Comfort's official 10× send cap. Official Power starts at $25 a month ($22.50 yearly-billed) at 500 subscribers, with official unlimited emails subject to fair use. MailerLite also publishes an official free plan at 250 subscribers and 2,500 emails a month — a higher official free send cap than Klaviyo Free's 500 emails, with a different official inclusion list.
Omnisend may fit if you want an official ecommerce email-and-SMS pricing page and an official free plan that the vendor's help text says can run for an unlimited time at up to 500 emails a month. Paid official Standard and Pro are contact-tiered; we did not transcribe a complete public rate card beyond what the page displayed at the default selector (including a 30% promotional offer on a three-month Standard total). Confirm the live calculator. Official SMS starting copy was $0.007 per SMS. We did not verify the vendor's “save up to 35% vs. Klaviyo” marketing line.
HubSpot may fit if you want an official free CRM or the official Starter multi-hub bundle. Official Marketing Hub Professional and Enterprise are a different price band than official Klaviyo Email or Marketing at typical mid-list sizes.
Official Email versus Marketing, because “Klaviyo” is not one price
The official compare table is the cleanest way to avoid mixing plans.
On Email, official compare rows we recorded include email sends at the profile-tier amount, campaigns and flows, segmentation, and A/B testing. Social marketing, reviews, and Customer Hub are not listed as fully included the way they are on Marketing: social and Customer Hub appear as add-ons, and reviews appear as 50 orders a month (the same Free cap). SMS and MMS, Composer, Customer Agent, and Helpdesk are listed as add-ons on Email (Free instead shows small included allowances). Email support is listed as included on Email and Marketing; on Free it is listed as the first 60 days.
On Marketing, official compare rows mark social marketing, reviews, and Customer Hub as included. SMS and MMS, Composer, Customer Agent, and Helpdesk remain add-ons in the table we recorded, with Custom as the plan that lists dedicated CSM, SLA, SSO, and multi-account billing.
If the reason you opened a “Klaviyo alternatives” tab is the official Marketing list price, compare alternatives against Marketing, not against Email. If you only need official Email inclusions, the cheaper official Email row is the honest baseline.
Compare ActiveCampaign's official quote
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
Related: ActiveCampaign vs Klaviyo, ActiveCampaign alternatives, ActiveCampaign pricing.
What this page will not do
It will not invent a “merchants saved X% after switching” claim. It will not treat Omnisend's or Klaviyo's promotional copy as our finding. It will not interpolate a Klaviyo price for a profile count the official slider does not list, and it will not invent an ActiveCampaign price below 1,000 contacts. Re-check official pages when you decide; these figures are dated November 13, 2026 (America/Denver).
FAQ
Is ActiveCampaign cheaper than Klaviyo?
It depends on the official plans and the list size. At 1,000 contacts, official ActiveCampaign Starter ($19 or $15 yearly-billed) is below official Klaviyo Email ($30) and official Marketing ($40 list). Official Plus is above official Email at that size ($59 or $49 yearly-billed). At 10,000 and 25,000, official month-to-month Starter is above official Email; official yearly-billed Starter is slightly below. Official Marketing list prices are higher than official Email at every step we recorded.
Does Klaviyo still have a free plan?
Yes. Official pricing data: up to 250 active profiles and 500 emails a month, plus the official Free inclusions listed above.
Is the $1 first month a coupon from this site?
No. It is a limited-time official vendor promotion on eligible Marketing plans up to 5,000 active profiles, with terms on Klaviyo's legal page. This site does not publish coupon codes.
What is an active profile?
Klaviyo's official tooltip on the pricing page: “Any contact in your database that you can market to.” Confirm how that definition applies to your account in Klaviyo's own help documentation.
Sources and method
Checked November 13, 2026 (America/Denver): Klaviyo pricing and official plan data on that page (Email and Marketing prices, profile steps, send amounts, Free inclusions, compare table, and the Marketing first-month promotion copy); ActiveCampaign pricing and official USD catalog; Mailchimp pricing and official USD pricing API; MailerLite pricing; Omnisend pricing; HubSpot Marketing pricing and official Marketing catalog API.