Pricing guide
Comparison
ActiveCampaign vs Klaviyo in 2026: Official Pricing and Feature Differences
A side-by-side look at official ActiveCampaign and Klaviyo prices, billing units, plan limits, and published features, checked on November 13, 2026. No unsourced test claims.
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The short answer
ActiveCampaign and Klaviyo are both paid marketing platforms with official free-trial or free-plan entry points, but they do not price the same way, and they do not publish interchangeable plan ladders.
On November 13, 2026 (America/Denver):
- ActiveCampaign published four marketing plans — Starter, Plus, Pro, and Enterprise — priced on contacts, with a 1,000-contact minimum. At that default tier, official USD rates were $19 / $59 / $99 / $179 a month, or $15 / $49 / $79 / $145 a month when billed yearly ($180 / $588 / $948 / $1,740 a year). There was no free plan on the official pricing page. A 14-day trial and a 30-day money-back guarantee were advertised. Details and larger tiers are in our ActiveCampaign pricing guide.
- Klaviyo published a free plan of up to 250 active profiles and 500 emails per month, then paid Email and Marketing plans priced on active profiles, plus a Custom plan for more than 150,000 active profiles. Official Email prices started at $20 per month at 500 active profiles (5,000 emails per month). Official Marketing list prices started at $25 per month at the same profile count, with a limited-time vendor promotion of $1 for the first month on eligible Marketing plans up to 5,000 active profiles.
Those figures come from each vendor's official pricing page (and, for ActiveCampaign, from the official USD catalog that page loads). They are not discounts we are offering, and they are not the result of a long internal bake-off. If you are choosing between the two, start with the billing unit (contacts versus active profiles), then compare official prices at profile or contact counts both vendors actually publish.
See ActiveCampaign's official plans
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How we researched this comparison
On November 13, 2026, we recorded ActiveCampaign prices and limits from activecampaign.com/pricing and from the official catalog at https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD. We recorded Klaviyo prices and plan structure from klaviyo.com/pricing, including the plan data embedded in that page's official pricing component. Klaviyo's first-month Marketing promotion is described on the same page, with terms at klaviyo.com/legal/marketing-plan-promotion.
We did not invent prices, user-review scores, or “we ran both tools for six months” claims. Feature contrasts below are taken from official plan cards, comparison grids, and pricing-page copy. Where a vendor does not publish a comparable limit, we say so.
All dollar amounts are USD. Klaviyo's pricing component indicated that a listed promotional offer was USD-only (offerUsdOnly). ActiveCampaign figures are from the USD catalog.
What each official site says the product is
The two vendors do not describe themselves as doing the exact same job, and that positioning matters when you read a feature list.
ActiveCampaign's official pricing page frames the product as a customer-experience and marketing-automation platform with email, automation, a CRM, and optional channels such as SMS and WhatsApp. The plan grid emphasizes multi-step automation, business goals, seats, send caps as a multiple of contacts, and (from Plus upward) add-ons for enhanced CRM pipelines and SMS. Enterprise copy highlights SSO, HIPAA support, and CRM integrations such as Salesforce.
Klaviyo's official pricing page frames the product as a marketing platform organized around active profiles, with a free plan, a paid Email plan (“Grow with email. Automate campaigns and build subscribers.”), a recommended Marketing plan (“Scale across channels. Turn traffic into repeat customers.”), and a Custom plan for “running at scale, or several brands.” The Marketing plan card lists email plus social marketing, reviews with no order limit, and Customer Hub, among other bundled items. A tooltip on the page defines an active profile as “Any contact in your database that you can market to.”
Those are the vendors' own descriptions. This article does not turn them into a score for “which tool is better for ecommerce” or “which tool is better for agencies.” It compares official prices and published limits so you can apply them to your own list and channel mix.
Official pricing at a glance
The cleanest comparison starts with each vendor's entry point, then moves to list sizes both companies actually quote.
Entry points
| Item | ActiveCampaign (official, 13 Nov 2026) | Klaviyo (official, 13 Nov 2026) |
|---|---|---|
| Free plan | None on the pricing page we checked | $0, up to 250 active profiles and 500 emails per month, plus $5 of Composer usage and $5 of mobile messages per month, as listed on the free plan card |
| Paid plans | Starter, Plus, Pro, Enterprise | Email, Marketing, Custom |
| Billing unit | Contacts (minimum 1,000) | Active profiles (paid Email and Marketing start at 500 in the published slider) |
| Starting paid price | $19/month month-to-month, or $15/month billed yearly, for Starter at 1,000 contacts | Email $20/month at 500 active profiles; Marketing $25/month list price at 500 active profiles |
| Yearly billing | Official annual totals and lower monthly equivalents are published in the USD catalog | The official pricing component we recorded lists prices as “/month.” We did not find a separate published yearly-rate ladder on that page, so we are not inventing one |
| Trial or guarantee | 14-day free trial (no credit card needed) and a 30-day money-back guarantee, as advertised on the pricing page | The official page's primary paid call to action is “Get started” / “Start for free.” We are not inventing a Klaviyo trial length that the pricing cards did not state |
| First-month promotion | None recorded on the official pricing page | Limited-time first month of an eligible Marketing plan for $1, up to 5,000 active profiles, with terms on Klaviyo's legal page |
Two immediate consequences follow from that table.
First, a 200-person list is inside Klaviyo's published free plan and still sits in ActiveCampaign's 1,000-contact starting band if you subscribe to a paid ActiveCampaign plan. That is a real official-price difference at the smallest lists, not a judgment about product quality.
Second, you cannot line up “plan names” (Starter versus Email, Plus versus Marketing) and assume they include the same things. Plus is an ActiveCampaign tier with landing pages, generative AI, and optional CRM and SMS add-ons. Marketing is a Klaviyo bundle that the official card describes as including everything in Email plus social marketing, reviews, and Customer Hub. They are different packages.
Official prices at list sizes both vendors publish
Klaviyo's official slider publishes prices at 500, 1,000, 1,500, 2,500, 5,000, 10,000, 25,000, 50,000, and 100,000 active profiles (and many intermediate steps). ActiveCampaign's official catalog starts at 1,000 contacts and publishes tiers at 2,500, 5,000, 10,000, 25,000, 50,000, and 100,000 contacts, among others. There is no official ActiveCampaign price at 500 contacts, because 1,000 is the published minimum. There is no official Klaviyo Email or Marketing price at a 1,000-contact ActiveCampaign-style yearly rate, because the Klaviyo page we recorded prices months, not years.
The comparison below therefore uses each vendor's official monthly figures, shows ActiveCampaign's yearly-billed monthly equivalent in parentheses, and skips any cell that would require interpolation.
| List size (contacts or active profiles) | ActiveCampaign Starter | ActiveCampaign Plus | ActiveCampaign Pro | Klaviyo Email | Klaviyo Marketing (list price) |
|---|---|---|---|---|---|
| 250 | No published paid tier below 1,000 | No published paid tier below 1,000 | No published paid tier below 1,000 | Free plan ($0, 500 emails/month) | Free plan covers this size only on the free plan card; paid Marketing starts at 500 |
| 500 | No official AC tier | No official AC tier | No official AC tier | $20 | $25 (first-month $1 promo may apply; see terms) |
| 1,000 | $19 ($15 yearly-billed) | $59 ($49 yearly-billed) | $99 ($79 yearly-billed) | $30 | $40 (promo may apply) |
| 2,500 | $49 ($39 yearly-billed) | $119 ($95 yearly-billed) | $189 ($149 yearly-billed) | $60 | $80 (promo may apply) |
| 5,000 | $99 ($79 yearly-billed) | $179 ($145 yearly-billed) | $259 ($205 yearly-billed) | $100 | $130 (promo may apply) |
| 10,000 | $189 ($149 yearly-billed) | $239 ($189 yearly-billed) | $469 ($375 yearly-billed) | $150 | $195 |
| 25,000 | $489 ($391 yearly-billed) | $489 ($389 yearly-billed) | $789 ($629 yearly-billed) | $400 | $505 |
| 50,000 | Not published (Starter caps at 25,000) | $759 ($609 yearly-billed) | $1,209 ($969 yearly-billed) | $720 | $885 |
| 100,000 | Not published | $1,499 ($1,199 yearly-billed) | $1,999 ($1,599 yearly-billed) | $1,380 | $1,610 |
Enterprise ActiveCampaign prices, omitted from the table to keep it readable, were officially $179 / $319 / $469 / $739 / $1,099 / $1,459 / $2,169 a month (or $145 / $255 / $375 / $589 / $879 / $1,169 / $1,735 yearly-billed) at 1,000, 2,500, 5,000, 10,000, 25,000, 50,000, and 100,000 contacts. Klaviyo's official Custom plan is listed for over 150,000 active profiles, with a “Talk to sales” call to action rather than a public dollar price.
How to read the table without over-claiming:
- At 1,000 profiles or contacts, official Klaviyo Email ($30/month) sits between official ActiveCampaign Starter ($19 month-to-month, $15 yearly-billed) and Plus ($59 / $49). The products are not feature-equivalent at those prices. Starter has a 10,000-send cap at 1,000 contacts (10×) and tight automation and channel limits; Klaviyo Email at 1,000 active profiles includes 10,000 emails per month on the official step table, plus the $5 Composer and $5 mobile-message allowances listed on the Email card.
- At 10,000, official Klaviyo Email is $150/month (100,000 emails). Official ActiveCampaign Starter is $189 month-to-month or $149 yearly-billed (100,000 emails at the 10× cap). Official Plus is $239 or $189 yearly-billed. Marketing on Klaviyo is $195. Again, the packages differ: Plus adds ActiveCampaign items such as landing pages and generative AI, while Klaviyo Marketing adds the official Marketing bundle, not ActiveCampaign's Plus grid.
- At 25,000, official Klaviyo Email ($400) is below official ActiveCampaign Starter and Plus month-to-month rates ($489) and close to Starter's yearly-billed equivalent ($391). That is a price comparison only.
- Klaviyo Marketing amounts on official steps through 5,000 active profiles carried an
offerflag in the page data, consistent with the public “first month for $1, up to 5,000 active profiles” banner. The dollar figures in the table are the regular list amounts from that same data, not the $1 promotional month. Read Klaviyo's current terms for eligibility, duration, and what happens after the first month.
Send limits and other published caps
ActiveCampaign publishes email-send caps as a multiple of the contact limit: 10× on Starter and Plus, 12× on Pro, 15× on Enterprise. At 1,000 contacts that is 10,000 / 10,000 / 12,000 / 15,000 emails a month. Included seats are 1 / 1 / 3 / 5. Starter also caps contacts at 25,000, lists at 5, business goals at 15, and automation actions at 5, according to the official grid and catalog. SMS, WhatsApp, and enhanced CRM pipelines are add-ons, and they are not available on Starter according to the official grid.
Klaviyo publishes a matching monthly send number next to each active-profile step on the official slider: 5,000 emails at 500 profiles, 10,000 at 1,000, 25,000 at 2,500, 50,000 at 5,000, 100,000 at 10,000, and so on, up to 1,500,000 emails at 150,000 profiles. In the steps we recorded, the send allowance is 10 emails per active profile per month at every published step from 500 through 150,000. We are describing that published pattern, not asserting a contractual cap beyond what the official component shows. The free plan is the exception: 500 emails, not 2,500, at 250 profiles.
Klaviyo's official free and Email cards also list $5 of Composer usage per month and $5 of mobile messages per month. The free panel lists 10 Helpdesk tickets per month and 10 Customer Agent resolutions per month. We did not find a simple published “user seats included” number on the Klaviyo plan cards comparable to ActiveCampaign's 1 / 1 / 3 / 5 seats, so we are not inventing one.
Klaviyo also publishes a mobile-message calculator on the same pricing page, with credit tiers and destination-specific ratios, and a footnote that prices include carrier fees where applicable. We are not reprinting that entire destination table here; it is on the official page if SMS or similar channels are part of your comparison.
Published feature differences that actually appear on official pages
A useful comparison sticks to items both vendors bother to publish, and stays silent where they do not.
Channels. ActiveCampaign's official grid includes email on every plan, marks cross-channel marketing as not included on Starter, and sells SMS (and, in the official catalog, WhatsApp) as add-ons from Plus upward. Klaviyo's official Marketing plan is the bundled multi-channel paid option on the pricing page, with Email as the email-focused paid option and a separate mobile-message calculator for usage-based mobile costs. If your evaluation is “email plus a CRM pipeline in the same vendor,” ActiveCampaign documents CRM add-ons and a base CRM story on the official site. If your evaluation is “email plus Klaviyo's reviews, social marketing, and Customer Hub bundle,” that bundle is what the official Marketing card describes. Those are different bills of materials.
Automation and personalization. ActiveCampaign's official grid puts multi-step automation on all four plans, then reserves items such as unlimited automation actions, landing pages, predictive sending, and conditional content for higher plans (actions are limited to five on Starter; predictive sending and conditional content start at Pro). Klaviyo's official cards emphasize automations and campaigns on Email, and additional channel and hub products on Marketing, but they do not publish an “actions per automation” cap in the same format. We cannot honestly say, from the pricing pages alone, that one vendor's automation builder is deeper than the other's.
Ecommerce integrations. Both vendors market ecommerce use cases. ActiveCampaign's official catalog and grid call out ecommerce automation, a product catalog, browse abandonment, and deeper items such as Shopify Plus, Magento, and BigCommerce entitlements on higher plans. Klaviyo's official marketing and pricing pages are built around ecommerce-style language (traffic, repeat customers, reviews, profiles). Integration depth should be checked on each vendor's current integration or app directory, not inferred from a slogan.
CRM and sales tools. ActiveCampaign publishes a CRM add-on path (Pipelines; Pipelines & sales engagement) on Plus, Pro, and Enterprise, and it lists Salesforce and Microsoft Dynamics among Enterprise integrations. Klaviyo's official pricing page is organized around marketing products (Email, Marketing, Custom) rather than a similarly named CRM add-on ladder. That is a positioning difference on the pricing pages, not a conclusion that Klaviyo cannot be used with a CRM.
Support, security, and contracts. ActiveCampaign's official Enterprise card lists a dedicated account team, an uptime SLA, SSO, and HIPAA support. Klaviyo's official Custom card lists volume pricing, customizable analytics and attribution, advanced data management, enterprise-grade security and compliance, data warehouse sync, and personalization, and it asks you to talk to sales. Neither set of claims is something we independently audited.
Choosing from official limits, not from testimonials
If you want a free official starting point for a very small list (up to 250 profiles and 500 emails a month), Klaviyo publishes one; ActiveCampaign, on the date we checked, did not. If you already have 1,000 or more contacts and want a published yearly-billed rate, ActiveCampaign publishes one; we did not record an official Klaviyo yearly ladder on the pricing page.
If you need ActiveCampaign's officially documented Starter limits to be enough — email-only, five automation actions, five lists, one or two seats, 25,000 contacts or fewer — official Starter prices at 1,000 contacts undercut official Klaviyo Email at the same official 1,000-profile step, especially on yearly billing. If you need Plus-or-higher ActiveCampaign features (landing pages, generative AI, SMS or CRM add-ons, more than two seats, or more than 25,000 contacts), compare those official Plus or Pro prices with official Klaviyo Email or Marketing at the same list size, and add any ActiveCampaign add-on quotes from the official calculator. If you need Klaviyo's official Marketing bundle (reviews, social marketing, Customer Hub, as listed on the card), compare Marketing's official list price — and, if you are within 5,000 profiles, read the current first-month promotion terms — with the ActiveCampaign plan that actually includes the features you care about.
In every case, confirm the live quote. This comparison is a dated snapshot of official pages, not a contract and not a hands-on ranking.
Open ActiveCampaign's official pricing
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
For the full ActiveCampaign contact ladder, including Enterprise and the Starter cap, see ActiveCampaign pricing in 2026. For a comparison that uses Mailchimp's official pricing API instead of Klaviyo's, see ActiveCampaign vs Mailchimp.
FAQ
Is ActiveCampaign cheaper than Klaviyo?
It depends on list size, plan, and billing cadence. At 1,000 contacts, official ActiveCampaign Starter ($19 month-to-month, $15 yearly-billed) is below official Klaviyo Email ($30/month). Official ActiveCampaign Plus ($59 / $49) is above that Email price and close to official Klaviyo Marketing's $40 list price at 1,000 profiles. At 25,000, official Klaviyo Email ($400) is below official ActiveCampaign Starter and Plus month-to-month rates ($489). The plans do not include the same features, and Klaviyo also publishes a free plan that ActiveCampaign did not, as of the date we checked.
Does Klaviyo have a free plan?
Yes. The official pricing page lists a free plan of up to 250 active profiles and 500 emails per month, with $5 of Composer usage and $5 of mobile messages per month, plus other free-panel items such as 10 Helpdesk tickets and 10 Customer Agent resolutions per month.
Does ActiveCampaign have a free plan?
Not on the official pricing page we checked on November 13, 2026. It advertises a 14-day free trial instead.
What is an “active profile” on Klaviyo?
Klaviyo's official pricing-page tooltip defines an active profile as “Any contact in your database that you can market to.” That is not necessarily the same as ActiveCampaign's “contacts” unit. If the two vendors would count your list differently, official prices at a nominal “1,000” may not describe the same billable population.
Is Klaviyo's $1 first month a coupon from this site?
No. It is a limited-time offer described on Klaviyo's official pricing page for eligible Marketing plans up to 5,000 active profiles, with terms on Klaviyo's legal page. We do not issue Klaviyo (or ActiveCampaign) coupon codes.
Sources and method
- ActiveCampaign official pricing page and official USD catalog
https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD, checked November 13, 2026 (America/Denver). - Klaviyo official pricing page, checked the same day, including official plan cards, the active-profile slider, Email and Marketing step prices, the free-plan description, and the Marketing first-month promotion banner. Promotion terms: Klaviyo Marketing plan promotion.
No unofficial rate tables or unsourced “alternative” blogs were used for dollar figures. Where an official page did not publish a comparable number, this article leaves the cell blank or says so in prose.