Pricing guide
Comparison
ActiveCampaign vs Brevo in 2026: Official Pricing and Plan Limits
Official USD prices and published limits for ActiveCampaign and Brevo, checked on November 14, 2026, including contact-based versus email-based public cards and what each vendor's pricing page actually states.
On this page
The short answer
ActiveCampaign and Brevo both sell email and marketing plans in USD, but they do not publish the same billing unit, the same starting list size, or the same plan ladder.
Prices checked on November 14, 2026 (America/Denver):
- ActiveCampaign published four plans — Starter, Plus, Pro, and Enterprise — with a 1,000-contact minimum and no free plan on the official pricing page. At 1,000 contacts, official USD rates were $19 / $59 / $99 / $179 a month, or $15 / $49 / $79 / $145 a month billed yearly. Official send caps are 10× the contact limit on Starter and Plus, 12× on Pro, and 15× on Enterprise. A 14-day trial with email sign-up (no credit card needed) and “Guaranteed results in 30 days or your money back” were advertised. The full ladder is in our ActiveCampaign pricing guide.
- Brevo published a free-forever plan (no credit card needed) plus Starter, Standard, Professional, and Enterprise. Official public cards in USD were Starter $9 a month or $97 a year, from 5,000 emails a month; Standard $18 a month or $194 a year; Professional $499 a month or $5,389 a year, from 150,000 emails a month. Enterprise is “Talk to sales,” described for companies with 1 million-plus contacts. Official FAQ copy says a new account starts on the Free plan, and once the account is approved for sending you can send up to 300 emails per day. The official page also advertised yearly billing at about 10% off and a pay-as-you-go credit option.
Those dollar figures come from activecampaign.com/pricing and ActiveCampaign's official USD catalog, and from brevo.com/pricing. This is a dated comparison of published rate cards, not a hands-on ranking and not a coupon page.
See ActiveCampaign's official plans
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How we researched this comparison
On November 14, 2026, we recorded ActiveCampaign prices from activecampaign.com/pricing and from https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD. Plan names, the 1,000-contact default, send multiples, seat counts, the 14-day trial, and the 30-day money-back line come from that public page. Month-to-month rates, annual totals, and yearly-billed monthly equivalents come from the official catalog.
We recorded Brevo plan names, USD card prices, starting email amounts, Free-plan FAQ terms, yearly “-10%” copy, and pay-as-you-go language from brevo.com/pricing. We did not invent a 1,000-contact Brevo row. The public cards we recorded are framed around monthly email amounts, not around ActiveCampaign's contact tiers.
We did not invent prices, testimonials, or a multi-month test narrative. All dollar amounts below are USD.
Official entry points, side by side
| Item | ActiveCampaign (official, 14 Nov 2026) | Brevo (official, 14 Nov 2026) |
|---|---|---|
| Free plan | None on the pricing page we checked | Yes: free forever, no credit card needed. Official FAQ: upload contacts on Free; once approved for sending, up to 300 emails per day |
| Paid plan names | Starter, Plus, Pro, Enterprise | Starter, Standard, Professional, Enterprise |
| Billing unit on the public cards | Contacts, minimum 1,000 | Monthly email amounts on the public cards we recorded (Starter from 5,000 emails a month; Professional from 150,000). Confirm the live calculator for your usage |
| Starting paid price | Starter $19/month, or $15/month billed yearly, at 1,000 contacts | Starter $9/month or $97/year, from 5,000 emails a month; Standard $18/month or $194/year |
| Yearly billing | Official annual totals in the USD catalog (Starter $180 a year at 1,000 contacts) | Official page advertised yearly billing at about 10% off; Starter $97/year and Standard $194/year are the yearly card prices we recorded |
| Trial / sign-up | 14-day free trial, no credit card needed, as advertised | Official FAQ: no credit card to sign up; a new account starts on the Free plan. We are not treating that Free plan as a 14-day trial |
| Money-back guarantee | “Guaranteed results in 30 days or your money back,” as advertised on the official pricing page | Official FAQ says you can cancel a plan at any time from your account. We did not record an equivalent 30-day money-back claim on the Brevo pricing page |
| Higher paid bands | Pro $99 / $79 yearly-billed and Enterprise $179 / $145 yearly-billed at 1,000 contacts | Professional $499/month or $5,389/year, from 150,000 emails a month; Enterprise is custom / talk to sales |
A like-for-like list size is not something we can force. ActiveCampaign bills on contacts with a published 1,000-contact minimum. Brevo's public cards emphasize emails per month. If your list is 1,000 contacts but you send far fewer than 5,000 emails, or far more, the official calculators will not land on the same “starting” row. Confirm both quotes for the same people and the same send volume.
Official USD prices, without inventing missing rows
Because the two official ladders are built on different units, the table uses each vendor's published starting cards and, for ActiveCampaign, official contact tiers. Brevo cells stay blank where we do not have an official contact-tier price.
ActiveCampaign columns show month-to-month rates, with the yearly-billed monthly equivalent in parentheses.
| Published step | AC Starter | AC Plus | AC Pro | Brevo public USD cards (14 Nov 2026) |
|---|---|---|---|---|
| Free / no paid minimum | No official AC free plan | No official AC free plan | No official AC free plan | Free forever; official FAQ cap of 300 emails per day after sending approval |
| 5,000 emails / month (Brevo Starter card) | No official AC row in email-volume terms | No official AC row in email-volume terms | No official AC row in email-volume terms | Starter $9/month or $97/year |
| 1,000 contacts (AC default) | $19 ($15) | $59 ($49) | $99 ($79) | No official 1,000-contact card on the page we checked |
| Standard Brevo card (next published paid step we recorded) | — | — | — | Standard $18/month or $194/year |
| 2,500 contacts | $49 ($39) | $119 ($95) | $189 ($149) | No official AC-matched contact row |
| 5,000 contacts | $99 ($79) | $179 ($145) | $259 ($205) | No official AC-matched contact row |
| 10,000 contacts | $189 ($149) | $239 ($189) | $469 ($375) | No official AC-matched contact row |
| 150,000 emails / month (Brevo Professional card) | No official AC row in email-volume terms | No official AC row in email-volume terms | No official AC row in email-volume terms | Professional $499/month or $5,389/year |
Official ActiveCampaign Enterprise month-to-month rates at 1,000, 2,500, 5,000, and 10,000 contacts were $179, $319, $469, and $739 (yearly-billed equivalents $145, $255, $375, and $589). Official Brevo Enterprise is a talk-to-sales plan on the page we checked; we are not inventing a dollar figure for it.
How to use the table without forcing a false tie:
- If you want an official free plan, Brevo publishes one. ActiveCampaign, on the date we checked, did not. That is the main official-price difference at the bottom of the market.
- Official Brevo Starter at $9 a month (or $97 a year) starts from 5,000 emails a month. There is no official ActiveCampaign 5,000-email starting card, and no official ActiveCampaign price below 1,000 contacts.
- At 1,000 contacts, official ActiveCampaign Starter is $19 month-to-month or $15 yearly-billed. We do not have an official Brevo price at that exact contact step. Do not interpolate one.
- Official Brevo Professional at $499 a month is a different published band from official ActiveCampaign Pro at $99 month-to-month (or $79 yearly-billed) at 1,000 contacts. Those two rows are not a like-for-like feature or volume match.
What each official grid actually contrasts
ActiveCampaign Starter is officially email only at the published grid, with five automation actions, five lists, 15 business goals, one included seat (maximum two), a 25,000-contact cap, and a 10× send cap. Official Plus is the first plan whose published grid includes landing pages and site messages, generative AI, cross-channel marketing, and access to CRM and SMS add-ons. Official Pro adds predictive sending, conditional content, advanced segmentation, 3 included seats, a 12× send cap, and 200 active business goals. Official Enterprise adds items such as SSO, HIPAA support, premium CRM integrations, and 5 included seats, with a 15× send cap.
Brevo Starter, on the official card, includes email and transactional messages from 5,000 emails a month, a drag-and-drop editor, templates, an AI content generator, advanced segmentation, forms, basic reporting, and email support. Official copy says SMS credit is sold separately. Official Standard adds unlimited automated multi-step workflows, A/B testing, advanced email reporting, AI send-time optimization, web and event tracking, landing pages (1 page included), and removal of the “Sent with Brevo” footer. Official Professional starts from 150,000 emails a month and adds channels such as WhatsApp, popups, and mobile and web push, 10 included seats, contact scoring, and additional AI and ecommerce items listed on the card. Official Enterprise is custom.
Those lists are vendor-published inclusions, not a hands-on verdict about which product is “better” at a given job.
Who official ActiveCampaign still fits
Official ActiveCampaign is a reasonable published fit if you are already at or above 1,000 contacts, you can accept no official free plan, and you will actually use official Plus or Pro inclusions — landing pages and generative AI on Plus, CRM or SMS add-ons from Plus upward, or predictive sending and conditional content on Pro — or you simply want the official contact-tier ladder and yearly-billed Starter at a list size the catalog prices.
It is also the quote to compare when you want ActiveCampaign's advertised 14-day trial and 30-day money-back line, as published on the official pricing page. Confirm live terms before you start a trial or buy.
Who should look at official Brevo instead
Look at official Brevo when a published limit is the reason:
- You want an official free-forever plan, including the official FAQ cap of 300 emails per day after sending approval.
- You want official Starter at $9 a month (or $97 a year) from 5,000 emails a month, or official Standard at $18 (or $194 a year).
- You care about official Standard inclusions such as unlimited automated workflows and a landing page, at that published Standard price, and you do not need ActiveCampaign's official contact-tier ladder.
- You are comparing official Professional or Enterprise Brevo items (higher email volume, extra channels, 10 seats, custom enterprise features) as their own band — not as a drop-in substitute for official ActiveCampaign Plus or Pro at 1,000 contacts.
If official Brevo already covers you, paying for ActiveCampaign Plus is a choice, not a default. A wider alternatives set is in ActiveCampaign alternatives and Brevo alternatives.
FAQ
Is ActiveCampaign cheaper than Brevo?
It depends on the official row you are actually buying. Official Brevo Starter at $9 a month sits below official ActiveCampaign Starter, which does not publish a band below 1,000 contacts. Official Brevo Professional at $499 a month sits well above official ActiveCampaign Pro at 1,000 contacts. The two vendors also bill on different public units, so a cheaper starting card is not a cheaper quote for the same list and the same send volume. Compare both official calculators.
Does Brevo have a free plan?
Yes, on the official pricing page we checked: free forever, no credit card needed. Official FAQ copy says a new account starts on the Free plan, and once the account is approved for sending you can send up to 300 emails per day. ActiveCampaign did not publish a free plan on the pricing page we checked.
Do the two tools count contacts the same way?
We did not find a short official definition on both pricing pages that would let us assert that. ActiveCampaign's public ladder is contact-based. Brevo's public cards emphasize monthly emails. Confirm how each official calculator bills your list and your sends.
Did you test both tools hands-on?
No. This is a dated comparison of official pricing pages and catalogs. We do not invent testimonials, star ratings, or long-term test claims.
Sources and method
Checked November 14, 2026 (America/Denver):
- ActiveCampaign official pricing and official USD catalog
https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD - Brevo official pricing
Related: ActiveCampaign pricing, ActiveCampaign alternatives, Brevo alternatives, ActiveCampaign vs MailerLite, ActiveCampaign vs Kit.
If a later official change conflicts with this snapshot, the official page wins.