Pricing guide
Feature
Email Workflow Automation in 2026: Official Limits, Builders, and Prices
Official ActiveCampaign automation entitlements and USD plan prices, checked on November 14, 2026, compared with official workflow limits at MailerLite, Kit, Brevo, and GetResponse. A document-based guide, not a signed-in walkthrough.
On this page
The short answer
Email workflow automation is the official ability to start a message or a branch when a contact does something — signs up, clicks, buys, or reaches a date — instead of sending every campaign by hand. Official ActiveCampaign sells that as part of its marketing plans, with plan-level automation entitlements that are easy to miss if you only read the marketing page.
On November 14, 2026 (America/Denver):
- ActiveCampaign published no official free plan and a 1,000-contact minimum. Official USD rates at that default were $19 / $59 / $99 / $179 a month for Starter, Plus, Pro, and Enterprise, or $15 / $49 / $79 / $145 a month billed yearly. Official Starter is fenced at 5 automation actions. Plus adds a long list of official automation entitlements (including if/else, date-based, goals, webhooks, and campaign A/B testing in the catalog). Split automations, connected automations, and the automations map are official Professional and Enterprise catalog entitlements, not Starter or Plus entitlements in the file we loaded. Predictive Sending is likewise a Professional and Enterprise catalog item, even though the official marketing automation product page names it as a platform capability. A 14-day trial (no credit card needed) and a 30-day money-back line were advertised. Details: ActiveCampaign pricing.
- The same official product page also lists an AI Campaign Builder, cross-channel orchestration, site and event tracking, AI-suggested segments, a pre-built AI Actions library, business goals tracking, advanced segmentation, a workflow builder with split and branching paths, behavioral triggers, and marketing attribution. We quote those as published product-page names. We do not turn them into a signed-in tutorial, and we do not attach every bullet to every official plan when the catalog says otherwise.
- Other official workflow notes, recorded the same day: Kit Creator advertised unlimited visual automations and unlimited email sequences at $33 a month or $390 billed yearly (1,000-subscriber display), with official Free up to 10,000 subscribers. MailerLite Power advertised unlimited automations (Power starts at $25 or $22.50 yearly-billed; Comfort starts at $12 or $10.80 yearly-billed at 500 subscribers). Brevo Standard advertised the ability to create an unlimited number of automated campaigns ($18 a month or $194 a year). GetResponse Starter includes 1 custom automation workflow at $19 or $15.58 annually (1,000 subscribers); Marketer includes unlimited automation workflows at $59 or $48.38 annually.
This is a dated reading of official pages and the official ActiveCampaign catalog, not a click-by-click build in a live account and not a deliverability test.
See ActiveCampaign's official plans
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How we researched this guide
On November 14, 2026, we recorded plan prices, seats, send caps, and automation entitlements from activecampaign.com/pricing and https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD. Capability names come from activecampaign.com/platform/marketing-automation. Other vendors’ official workflow lines come from their pricing pages, as cited in Sources. We did not sign in to any vendor account, and we did not invent a workflow recipe that those pages do not publish.
All dollar amounts are USD.
What official ActiveCampaign actually publishes about workflows
Think of the official stack in three layers, because they are not interchangeable:
- The product page names the builder and related capabilities (branching paths, behavioral triggers, AI Actions, and the items listed in the short answer). That page is a platform overview. It is not, by itself, a plan-by-plan matrix.
- The official catalog attaches specific automation entitlements to plan tiers. Starter has automation action fencing with a published limit of 5. Plus includes a broad set of automation actions and checks (if/else, date-based, goals, webhooks, add a note, update a contact, notification emails, campaign A/B testing, and data formatting, among those we recorded). Professional and Enterprise add split automations, connected automations, the automations map, perform math, and Predictive Sending / Predictive Content in the catalog we loaded.
- The official pricing grid also caps Starter at 5 lists, 15 business goals, 1 included seat (maximum 2), 25,000 contacts, and a 10× send cap. Plus keeps the 10× send cap and 1 included seat; Pro is 12× sends and 3 seats; Enterprise is 15× sends and 5 seats.
If you are choosing a plan for email workflow automation, start with layer 2 and 3, not with a screenshot of the marketing page alone. A five-action Starter cap is a published limit, not a suggestion.
The official product page also says you can “Integrate with over 950 apps.” Official navigation copy elsewhere on the same site uses a “over 1,000 apps” line. We are not reconciling those two official figures. See ActiveCampaign integrations for the integrations hub.
Official prices next to official workflow limits
| Official plan (14 Nov 2026) | Official price at 1,000 contacts or the vendor’s published start | Official workflow note we recorded |
|---|---|---|
| ActiveCampaign Starter | $19 / $15 yearly-billed, 1,000-contact minimum | 5 automation actions; 5 lists; 15 business goals |
| ActiveCampaign Plus | $59 / $49 yearly-billed | Longer official automation-action list; split, connected, and map entitlements were not in the Plus catalog product we loaded |
| ActiveCampaign Pro | $99 / $79 yearly-billed | Official catalog includes split automations, connected automations, the automations map, and Predictive Sending |
| ActiveCampaign Enterprise | $179 / $145 yearly-billed | Same class of catalog automation entitlements as Pro in the file we loaded, with a 15× send cap and 5 included seats |
| MailerLite Comfort | $12 / $10.80 yearly-billed at 500 subscribers | Confirm current Comfort automation limits on the official page; we recorded “unlimited automations” on the official Power card |
| MailerLite Power | $25 / $22.50 yearly-billed at the official Power start | Official Power card: unlimited automations |
| Kit Free | $0, up to 10,000 subscribers | Confirm current Free automation limits on the official page; Creator is the card that listed unlimited visual automations and sequences |
| Kit Creator | $33 / $390 yearly at the 1,000-subscriber display | Official: unlimited visual automations and unlimited email sequences; 14-day trial, no credit card |
| Brevo Standard | $18 / $194 a year | Official Standard copy: create an unlimited number of automated campaigns |
| GetResponse Starter | $19 / $15.58 annually at 1,000 subscribers | Official: 1 custom automation workflow; unlimited monthly email sends |
| GetResponse Marketer | $59 / $48.38 annually at 1,000 subscribers | Official: unlimited automation workflows |
Empty claims are omitted on purpose. We did not record a complete Mailchimp automation-action matrix from the official API, so we are not inventing one; Mailchimp’s official paid prices at 500 contacts remain $13 Essentials and $20 Standard.
How to read official “unlimited” workflow claims
“Unlimited automations” on another vendor’s official card is that vendor’s published wording, not a measurement of deliverability or of every branching feature ActiveCampaign puts on Professional. Conversely, official ActiveCampaign Pro catalog entitlements are not proof that Plus or Starter can run the same split or connected automations. Compare the official limit that applies to the plan you would actually buy.
Related: marketing automation for small business, CRM email marketing, ActiveCampaign CRM, and email marketing for ecommerce.
What this page will not walk you through
We will not publish a signed-in, click-by-click ActiveCampaign recipe (welcome, nurture, or abandoned-cart) as if we had built it in a trial account today. Official product-page examples such as behavioral triggers “based on customer actions like clicks or purchases” are the vendor’s descriptions. For ecommerce-specific official plans and send limits, use the linked ecommerce guide. For abandoned-cart templates as a separate keyword, that page is not this URL.
We also do not reprint vendor-page customer testimonials or time-saved claims.
FAQ
Does official Starter include full email workflow automation?
It includes automations up to the official 5-action fence, plus Starter’s other published caps. It does not, in the official catalog we loaded, include split automations, connected automations, the automations map, or Predictive Sending.
Which official ActiveCampaign plan lists split or connected automations?
Professional and Enterprise, in the official USD catalog we loaded on November 14, 2026. Plus listed many automation actions but not those three entitlements.
Is this a hands-on automation tutorial?
No. It is a dated guide to official prices and published entitlements. Confirm the current builder and plan scope in the official trial or on the official pricing grid.
Sources and method
Checked November 14, 2026 (America/Denver): ActiveCampaign pricing and official USD catalog; marketing automation product page; MailerLite; Kit; Brevo; GetResponse; Mailchimp and official USD API.