Pricing guide
Comparison
ActiveCampaign vs Kit (ConvertKit) in 2026: Official Pricing and Plan Limits
Official USD prices and published limits for ActiveCampaign and Kit (formerly ConvertKit), checked on November 14, 2026, including Kit's official free cap and 1,000-subscriber display prices.
On this page
The short answer
ActiveCampaign and Kit both sell email and marketing plans in USD, but they do not publish the same free-plan policy, the same starting list size, or the same product framing. Kit is the current official name; the official site still says “Formerly ConvertKit.” This comparison covers both names.
Prices checked on November 14, 2026 (America/Denver):
- ActiveCampaign published four plans — Starter, Plus, Pro, and Enterprise — with a 1,000-contact minimum and no free plan on the official pricing page. At 1,000 contacts, official USD rates were $19 / $59 / $99 / $179 a month, or $15 / $49 / $79 / $145 a month billed yearly. Official send caps are 10× the contact limit on Starter and Plus, 12× on Pro, and 15× on Enterprise. A 14-day trial with email sign-up (no credit card needed) and “Guaranteed results in 30 days or your money back” were advertised. The full ladder is in our ActiveCampaign pricing guide.
- Kit published three plans on the official pricing page: Free, Creator, and Pro. Official Free is $0 a month, up to 10,000 subscribers. The paid cards we recorded were shown for 1,000 email subscribers. Official Creator was $33 a month with $390 billed yearly (“Save $78 per year,” and “Pay yearly—save 17%”). Official Pro listed a regular price of $66 a month and a limited-time first-year display of $50 a month, with $593 billed first year (“Save $355 first year”). Official footnote copy says the discount applies only to the first year of Pro and that the plan renews at the standard rate after that. Official FAQ copy states: “There are no sending limits on any of our plans at Kit.” Official Creator and Pro cards advertised a 14-day free trial with no credit card required.
Those dollar figures come from activecampaign.com/pricing and ActiveCampaign's official USD catalog, and from kit.com/pricing (convertkit.com/pricing officially redirects there). This is a dated comparison of published rate cards, not a hands-on ranking and not a coupon page. The Kit Pro first-year display is an official vendor offer, not a coupon from this site.
See ActiveCampaign's official plans
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
How we researched this comparison
On November 14, 2026, we recorded ActiveCampaign prices from activecampaign.com/pricing and from https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD. Plan names, the 1,000-contact default, send multiples, seat counts, the 14-day trial, and the 30-day money-back line come from that public page. Month-to-month rates, annual totals, and yearly-billed monthly equivalents come from the official catalog.
We recorded Kit plan names, the Free cap, the 1,000-subscriber display, Creator and Pro dollar amounts, the first-year Pro offer copy, trial language, and the official “no sending limits” FAQ from kit.com/pricing. The official page's default paid display was yearly billing at 1,000 email subscribers. We did not invent month-to-month Creator rates or prices at subscriber steps the public page did not show in the HTML we recorded.
We did not invent prices, testimonials, or a multi-month test narrative. All dollar amounts below are USD.
Official entry points, side by side
| Item | ActiveCampaign (official, 14 Nov 2026) | Kit (official, 14 Nov 2026) |
|---|---|---|
| Product name | ActiveCampaign | Kit; official site still says “Formerly ConvertKit” |
| Free plan | None on the pricing page we checked | Yes: $0/month, up to 10,000 subscribers |
| Paid plan names | Starter, Plus, Pro, Enterprise | Creator, Pro |
| Billing unit | Contacts, minimum 1,000 | Subscribers; paid cards we recorded were displayed for 1,000 email subscribers |
| Starting paid price at a 1,000-person display | Starter $19/month, or $15/month billed yearly | Creator $33/month with $390 billed yearly on the default yearly display |
| Yearly billing | Official annual totals in the USD catalog | Official Creator: $390 billed yearly, “Save $78 per year”; official copy also says “Pay yearly—save 17%” |
| Send limits | 10× contacts on Starter and Plus, 12× on Pro, 15× on Enterprise | Official FAQ: no sending limits on any Kit plan |
| Trial | 14-day free trial, no credit card needed, as advertised | Official Creator and Pro cards: 14-day free trial, no credit card required, cancel anytime |
| Money-back guarantee | “Guaranteed results in 30 days or your money back,” as advertised | We did not record an equivalent 30-day money-back claim on the Kit pricing page |
| Official vendor promotions (not from this site) | None recorded as a percent-off coupon on the AC pricing page | Limited-time Pro first-year display at $50/month ($593 billed first year); official footnote: discount applies only to the first year, then the plan renews at the standard rate |
Official USD prices at the published 1,000-person display
Both vendors publish a 1,000-person starting display, so that row can be shown side by side. Kit Free also publishes a much larger official cap than anything on ActiveCampaign's free-plan column (ActiveCampaign has no official free plan). We leave other Kit subscriber steps blank rather than invent them.
| Published step | AC Starter | AC Plus | AC Pro | Kit official cards (14 Nov 2026) |
|---|---|---|---|---|
| Free plan | No official AC free plan | No official AC free plan | No official AC free plan | $0/month, up to 10,000 subscribers |
| 1,000 contacts / 1,000 email subscribers | $19/month, or $15/month billed yearly ($180 a year) | $59 ($49 yearly-billed; $588 a year) | $99 ($79 yearly-billed; $948 a year) | Creator $33/month with $390 billed yearly on the default display; Pro regular $66/month, with a limited-time first-year display of $50/month and $593 billed first year |
| 2,500 contacts | $49 ($39) | $119 ($95) | $189 ($149) | No official Kit row recorded at this step |
| 5,000 contacts | $99 ($79) | $179 ($145) | $259 ($205) | No official Kit row recorded at this step |
| 10,000 contacts | $189 ($149) | $239 ($189) | $469 ($375) | Official Free still covers up to 10,000 subscribers at $0; we did not record official paid Creator or Pro prices at this step from the HTML snapshot |
| 25,000 contacts | $489 ($391); official Starter cap is 25,000 | $489 ($389) | $789 ($629) | No official Kit row recorded at this step |
Official ActiveCampaign Enterprise month-to-month rates at 1,000, 2,500, 5,000, and 10,000 contacts were $179, $319, $469, and $739 (yearly-billed equivalents $145, $255, $375, and $589).
How to use the table without forcing a false tie:
- If you want an official free plan up to 10,000 subscribers, Kit publishes one. ActiveCampaign, on the date we checked, did not publish a free plan at all, and official Starter has a 25,000-contact cap but is a paid plan with a 1,000-contact minimum.
- At the 1,000-person display, official ActiveCampaign Starter ($19 month-to-month, or $15 yearly-billed) sits below official Kit Creator ($33 a month on the yearly display, $390 a year). Official Plus ($59 / $49 yearly-billed) sits above official Creator. Those rows still include different official feature lists and different official send rules.
- Official Kit Pro's regular $66 a month is close to official ActiveCampaign Plus at $59 month-to-month, but the products and inclusions are not the same, and Kit's official first-year Pro display ($50 / $593) is a vendor promotion with a stated renewal to the standard rate. We are not treating that promotion as a permanent list price.
- Official Kit FAQ language says there are no sending limits on any plan. Official ActiveCampaign send caps are multiples of the contact limit. That is a documented difference, not a quality score.
What each official grid actually contrasts
ActiveCampaign Starter is officially email only at the published grid, with five automation actions, five lists, 15 business goals, one included seat (maximum two), a 25,000-contact cap, and a 10× send cap. Official Plus is the first plan whose published grid includes landing pages and site messages, generative AI, cross-channel marketing, and access to CRM and SMS add-ons. Official Pro adds predictive sending, conditional content, advanced segmentation, 3 included seats, and a 12× send cap.
Kit Free, on the official card, is described for creators just starting out, at $0 a month up to 10,000 subscribers, with official inclusions that include unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and selling digital products and subscriptions. Official Creator is described as including everything in Free, plus unlimited visual automations, unlimited email sequences, polls, removal of Kit branding, SMS marketing, apps and integrations, RSS campaigns, and 24/7 email and chat support, among other listed items. Official Pro is described as including everything in Creator, plus items such as subscriber signals, a growth concierge team, engagement analytics, unlimited users, and 24/7 priority support, among other listed items.
Those lists are vendor-published inclusions. This page does not turn them into a hands-on ranking.
Who official ActiveCampaign still fits
Official ActiveCampaign is a reasonable published fit if you are already at or above 1,000 contacts, you can accept no official free plan, and you will actually use official Plus or Pro inclusions — landing pages and generative AI on Plus, CRM or SMS add-ons from Plus upward, or predictive sending and conditional content on Pro — or you simply want official yearly-billed Starter at a list size the catalog prices, including a published contact ladder past the steps we could not record for Kit.
It is also the quote to compare when you want ActiveCampaign's advertised 14-day trial and 30-day money-back line, as published on the official pricing page. Confirm live terms before you start a trial or buy.
Who should look at official Kit instead
Look at official Kit when a published limit is the reason:
- You want official Free up to 10,000 subscribers, which is a much larger official free cap than anything ActiveCampaign published on the date we checked.
- You want official Creator at the 1,000-subscriber yearly display ($33 a month, $390 a year), including official unlimited visual automations and the official “no sending limits” FAQ language.
- You are comparing official Pro as a creator-scaling plan, including the official regular $66 a month rate and, if it is still advertised, the official first-year offer — confirming the footnote that the plan renews at the standard rate after the first year.
- You specifically want the official Kit / ConvertKit product, not a mid-market contact-tier automation and CRM ladder.
If official Kit Free or Creator already covers you, paying for ActiveCampaign Plus is a choice, not a default. A wider alternatives set is in Kit (ConvertKit) alternatives and ActiveCampaign alternatives.
FAQ
Is Kit the same as ConvertKit?
Yes, in official naming. The official site is kit.com, convertkit.com/pricing redirects there, and the official page still says “Formerly ConvertKit.” This article covers both search names, including “ActiveCampaign vs ConvertKit.”
Is ActiveCampaign cheaper than Kit?
At the official 1,000-person display, official ActiveCampaign Starter ($19 month-to-month, or $15 yearly-billed) is lower than official Kit Creator ($33 a month on the yearly display, $390 a year). Official Free on Kit is $0 up to 10,000 subscribers; ActiveCampaign has no official free plan. Official Plus and Pro are different bands with different inclusions. Compare the official row you would actually buy, not only the cheapest card on each page.
Does Kit limit how many emails I can send?
Official FAQ copy on the pricing page we checked says there are no sending limits on any Kit plan, and that you can send as many emails as you want on any plan. Official ActiveCampaign send caps are 10×, 12×, or 15× the contact limit depending on the plan. Confirm live terms on both official pages.
Did you test both tools hands-on?
No. This is a dated comparison of official pricing pages and catalogs. We do not invent testimonials, star ratings, or long-term test claims.
Sources and method
Checked November 14, 2026 (America/Denver):
- ActiveCampaign official pricing and official USD catalog
https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD - Kit official pricing (formerly ConvertKit; convertkit.com/pricing redirects to this URL)
Related: ActiveCampaign pricing, Kit (ConvertKit) alternatives, ActiveCampaign alternatives, ActiveCampaign vs MailerLite, ActiveCampaign vs Brevo.
If a later official change conflicts with this snapshot, the official page wins.