Pricing guide
Ecommerce
Email Marketing for Ecommerce in 2026: Official Prices and Plan Limits
Official USD prices for ecommerce email tools — Klaviyo, ActiveCampaign, Omnisend, Mailchimp, and GetResponse — checked on November 14, 2026, including official Shopify and cart-related plan limits we could verify. No invented conversion claims.
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The short answer
Ecommerce teams usually compare official profile- or contact-based prices, whether abandoned-cart and order data are listed on the plan grid, and whether a Shopify- or store-first product is the published package they want. Official Klaviyo and official Omnisend are often the first comparisons. Official ActiveCampaign is a reasonable published alternative when you want a yearly-billed contact ladder plus official ecommerce integrations — not an automatic replacement for an ecommerce-first marketing suite.
On November 14, 2026 (America/Denver):
- Klaviyo: official free plan up to 250 active profiles and 500 emails a month. Official Email starts at $20 a month at 500 active profiles (5,000 emails) and $30 at 1,000 profiles. Official Marketing list prices start at $25 at 500 profiles and $40 at 1,000. The official page also advertised a limited-time $1 first-month Marketing offer for eligible plans up to 5,000 active profiles — a vendor promotion, not a coupon from this site. See ActiveCampaign vs Klaviyo and Klaviyo alternatives.
- ActiveCampaign: no official free plan; official Starter $19 / $15 and official Plus $59 / $49 a month at 1,000 contacts (month-to-month / yearly-billed). The official pricing grid includes standard ecommerce integrations (Shopify, Square, and WooCommerce) and abandoned cart on all four plans; product catalog and coupons start at Plus; Shopify Plus, BigCommerce, and Magento start at Pro. Official help says historical Shopify sync is not available on Starter. Details: ActiveCampaign Shopify integration and ActiveCampaign pricing.
- Omnisend: official Free at $0 for up to 250 contacts and 500 emails a month. On the official pricing page, with the list-size control on the 251–500 band (the Standard card then said up to 500 contacts), Standard displayed a 30% “pay 3 months upfront” offer at $11.20 a month ($48 three-month total, $33.60 due today) and Pro displayed $41.30 a month ($177 three-month total, $123.90 due today). Official copy says you are billed for subscribers and non-subscribers who received automated messages, and that unsubscribed contacts are not billed.
- Mailchimp: official Free at 250 contacts; official Essentials $13 and Standard $20 at 500 contacts. See Mailchimp alternatives.
- GetResponse: official Marketer $59 a month or $48.38 annually, from 1,000 subscribers, with official inclusions that list abandoned-cart recovery, sales funnels, promo codes, and revenue reports. Official Starter $19 or $15.58 annually does not list those ecommerce items on the card we recorded. See ActiveCampaign vs GetResponse.
This is a dated reading of official prices and plan grids. It is not a cart-recovery benchmark and not a claim that we connected every store.
See ActiveCampaign's official plans
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
How we researched this guide
On November 14, 2026, we recorded official prices from klaviyo.com/pricing and the official plan-price data on that page; activecampaign.com/pricing and the official USD catalog; official ActiveCampaign help and the Shopify listing; omnisend.com/pricing; mailchimp.com/pricing and Mailchimp’s official USD pricing API; and getresponse.com/pricing. We did not invent open rates, revenue-per-recipient figures, or testimonials.
When an official ecommerce-first plan still fits
Stay with, or start on, an official ecommerce-first product when the published package is the reason:
- Official Klaviyo Email at a published profile step is enough, and you want official Email’s campaign and flow tools without official Marketing’s higher list price. At 1,000 active profiles, official Email is $30 a month (10,000 emails). Official ActiveCampaign Starter at 1,000 contacts is $19 or $15 yearly-billed — close on the Starter row, with a different official feature grid.
- Official Klaviyo Marketing is the quote you want because official compare-table items on Marketing (as recorded in our Klaviyo guides) differ from official Email. Official Marketing list prices are higher than official Email at the same profile steps ($40 vs $30 at 1,000; $130 vs $100 at 5,000).
- Official Omnisend Free or the official Standard/Pro cards — including the 30% three-month upfront offer displayed on the pricing page — match how you want to buy, and official billing on contacts who received automated messages is the rule you want. Confirm the live calculator; we are not inventing a full Omnisend ladder beyond the 500-contact display we recorded.
- Official GetResponse Marketer ($59 or $48.38 annually at the 1,000-subscriber display), with official abandoned-cart recovery on that card, is the package you want, especially if official unlimited monthly sends matter more than a 10× cap.
If those official packages already cover store email, a switch is optional.
When official ActiveCampaign may fit an ecommerce team
ActiveCampaign is a reasonable official alternative when you want mid-market email and automation on a yearly-billed contact ladder, plus official standard ecommerce integrations on the plan you are already considering — and, from Plus upward, official historical sync, product catalog, and coupons, or official Shopify Plus access on Pro or Enterprise.
Official Plus at 1,000 contacts is $59 or $49 yearly-billed, which is above official Klaviyo Email at 1,000 profiles ($30) and in the same neighborhood as official Klaviyo Marketing’s list price ($40) plus room for add-ons. Official Starter is cheaper than official Klaviyo Email at 1,000 profiles, but official Starter does not include historical Shopify sync, official product catalog, or official coupons on the grid we checked. See ActiveCampaign Shopify integration before treating Starter as a full store-data plan.
It is also not a documented substitute for every official Klaviyo Marketing or Omnisend Pro inclusion. Compare the live official grids, not a slogan.
For a Shopify-merchant angle and official plan-access details, see Best email marketing for Shopify.
Official prices at overlapping published sizes
Billing units differ. Official Klaviyo uses active profiles (“any contact in your database that you can market to,” per the official tooltip). Official ActiveCampaign and official Mailchimp use contacts, with their own counting rules. Official Omnisend’s page says billing is based on subscribers and non-subscribers who received automated messages. The table is a dated official rate-card comparison, not a like-for-like census of the same people.
| Published size | Klaviyo Email | Klaviyo Marketing (list) | ActiveCampaign Starter | ActiveCampaign Plus | Mailchimp Standard |
|---|---|---|---|---|---|
| 250 | Official Free ($0, 500 emails) if within Free caps | Official Free if within Free caps | No official AC tier below 1,000 | No official AC tier below 1,000 | Official Free if within Free caps |
| 500 | $20, 5,000 emails | $25 list | No official AC tier | No official AC tier | $20, 6,000 sends |
| 1,000 | $30, 10,000 emails | $40 list | $19 ($15 yearly-billed), 10,000 sends | $59 ($49 yearly-billed), 10,000 sends | No official 1,000-contact row (next Standard step: 1,500 contacts at $45) |
| 5,000 | $100, 50,000 emails | $130 list | $99 ($79), 50,000 sends | $179 ($145), 50,000 sends | $100, 60,000 sends |
| 10,000 | $150, 100,000 emails | $195 list | $189 ($149), 100,000 sends | $239 ($189), 100,000 sends | $135, 120,000 sends |
Parentheses for ActiveCampaign are official yearly-billed monthly equivalents. Official Omnisend figures at 500 contacts are the promotional Standard/Pro display described above, not a 1,000-contact row we invented.
Compare official ActiveCampaign plans
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
Official ecommerce plan limits we could verify
- ActiveCampaign pricing grid: standard Shopify, Square, and WooCommerce integrations, and abandoned cart, are included on Starter through Enterprise. Product catalog and coupons are included on Plus, Pro, and Enterprise, not on Starter. Premium ecommerce integrations (BigCommerce, Magento, and Shopify Plus) are included on Pro and Enterprise only.
- ActiveCampaign official help: historical Shopify sync is available on Plus, Professional, and Enterprise only. Future abandoned-cart data can sync; official help says historical abandoned-cart data cannot.
- Klaviyo: official prices scale with active profiles and monthly email amounts on Email and Marketing; confirm the live official Email versus Marketing compare table for product inclusions. We did not treat those two official Klaviyo plans as one price.
- GetResponse: official Marketer (not official Starter, on the cards we recorded) lists abandoned-cart recovery among inclusions.
- Omnisend: official Free caps are 250 contacts and 500 emails a month; paid Standard/Pro prices depend on the official calculator and on the three-month upfront offer when it is displayed.
We did not run abandoned-cart automations in a live store and we do not invent recovery rates.
FAQ
Is official ActiveCampaign cheaper than official Klaviyo for ecommerce?
It depends on the official plans and the billing unit. At 1,000 contacts or profiles, official ActiveCampaign Starter ($19 or $15 yearly-billed) is below official Klaviyo Email ($30) and official Klaviyo Marketing’s list price ($40). Official Plus ($59 or $49 yearly-billed) is above both of those Klaviyo rows. Official Starter also omits historical Shopify sync, catalog, and coupons on the official grid.
Does official Starter include abandoned-cart email?
The official pricing grid marks abandoned cart as included on Starter. Official Shopify help describes abandoned-cart wait settings and says only future abandoned-cart data syncs. Official product catalog and coupon rows start at Plus.
Do you publish a “best ecommerce email marketing” ranking?
No. This page compares official prices and documented plan limits. It does not invent a #1 for every store.
Do you offer ecommerce or ActiveCampaign coupons?
No. Official vendor promotions (including official Klaviyo and Omnisend offers advertised on their pricing pages) are the vendors’ terms. This site does not publish coupon codes.
Sources and method
Related: ActiveCampaign vs Drip, ActiveCampaign vs Klaviyo, ActiveCampaign vs GetResponse, email workflow automation.
Checked November 14, 2026 (America/Denver): Klaviyo pricing; ActiveCampaign pricing and official USD catalog; Shopify + ActiveCampaign listing and official ActiveCampaign Shopify help articles cited in our Shopify integration guide; Omnisend pricing; Mailchimp pricing and official USD pricing API; GetResponse pricing.