Pricing guide
Nonprofits
Email Marketing for Nonprofits in 2026: Official Prices and Vendor Offers
Official USD email-marketing prices checked on November 15, 2026, plus official vendor nonprofit or charity discounts we could verify. Honest that we found no official ActiveCampaign nonprofit discount on the public pricing page or FAQ.
On this page
The short answer
A nonprofit shopping for email marketing is usually comparing official free-plan caps, a first paid price, and whether a vendor publishes a nonprofit or charity discount. Official ActiveCampaign can still be a published paid option once a list is at or above 1,000 contacts. On the official pricing page and FAQ we opened on November 15, 2026 (America/Denver), we did not find an official ActiveCampaign nonprofit or charity discount. We are not inventing one.
Same-day official USD figures and published vendor offers:
- ActiveCampaign: no official free plan; 1,000-contact minimum. At 1,000 contacts, official Starter was $19 a month or $15 yearly-billed; Plus $59 or $49; Pro $99 or $79; Enterprise $179 or $145. Official send caps are 10× contacts on Starter and Plus, 12× on Pro, and 15× on Enterprise. A 14-day trial with email sign-up, no credit card needed, and a 30-day money-back line were advertised. Full ladder: ActiveCampaign pricing.
- Mailchimp: official Free up to 250 contacts and 500 sends a month. Official Essentials starts at $13 a month and official Standard at $20 at 500 contacts. Official pricing copy also offers a 15% discount to nonprofits and charities. That is the vendor’s offer, not a coupon from this site: the official page says to sign up for a free account and contact Mailchimp Billing with the required documentation. See ActiveCampaign vs Mailchimp.
- GetResponse: official Starter $19 a month or $15.58 annually at 1,000 subscribers, with unlimited monthly sends; official Marketer $59 or $48.38 annually. Official pricing copy advertised a 50% discount for charities and NGOs on every monthly plan. That is also a vendor offer, not a coupon from this site. See ActiveCampaign vs GetResponse.
- MailerLite: official Free up to 250 subscribers, 2 seats, and 2,500 emails a month. Official Comfort starts at $12 a month ($10.80 yearly-billed) at 500 subscribers. We did not record an official MailerLite nonprofit rate on the pricing page we opened today, so we do not quote one.
- Kit (formerly ConvertKit): official Free up to 10,000 subscribers. Official Creator was $33 a month or $390 billed yearly at the 1,000-subscriber display, with a 14-day trial and no credit card required, as advertised. We did not record an official Kit nonprofit rate on that page today.
- Brevo: official free-forever plan (no credit card needed, as advertised); official Starter $9 a month or $97 a year, from 5,000 emails a month; official Standard $18 or $194 a year. We did not record an official Brevo nonprofit rate on the pricing page we opened today. See ActiveCampaign vs Brevo.
This is a dated comparison of official rate cards and official vendor-published discounts, not a ranked “best email marketing for nonprofits” score and not a hands-on fundraising-campaign test. Related keyword research treats that “best …” phrase as a supporting term, not this URL’s only job.
See ActiveCampaign's official plans
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How we researched this guide
On November 15, 2026, we recorded official ActiveCampaign prices, trial wording, and the public comparison grid from activecampaign.com/pricing and the official USD catalog that page loads, and we searched the same pricing page plus activecampaign.com/about/faq for nonprofit or charity discount language. Other vendors’ official prices and any nonprofit or charity offers come from their official pricing pages or price APIs, as cited in Sources. We did not invent a missing ActiveCampaign nonprofit SKU, and we do not publish unofficial coupons.
All dollar amounts are USD. Official vendor discounts below are the vendors’ programs; eligibility, documentation, and duration are theirs to confirm.
When an official free plan or a vendor charity discount still fits
If the official free caps already cover the list, paying for a mid-market automation plan is optional:
- Official Mailchimp Free (250 contacts, 500 sends a month) and official MailerLite Free (250 subscribers, 2,500 emails a month) are published $0 starting points for very small lists.
- Official Kit Free goes up to 10,000 subscribers, which can matter if the official list is larger than Mailchimp’s or MailerLite’s free caps.
- Official Brevo’s free-forever plan is another published $0 entry, with a different (email-credit) paid ladder.
If a registered charity or NGO specifically wants a published vendor discount, official Mailchimp (15%, via Billing) and official GetResponse (50% off every monthly plan, as advertised for charities and NGOs) are the two official offers we recorded today. Confirm current terms with those vendors. Those offers are not discounts from The Inbox Review.
When official ActiveCampaign may still fit a nonprofit
Official ActiveCampaign is worth comparing when the official 1,000-contact ladder and the Plus or Pro grid — landing pages on Plus and above, a longer automation list, optional CRM add-ons — are the capabilities you want, and you accept that:
- There is no official free plan.
- We found no official nonprofit discount on the public pricing page or FAQ today.
- Official Starter is fenced at 5 automation actions, 5 lists, 15 business goals, one included seat (two maximum), and 25,000 contacts.
Related: email marketing for small business, email workflow automation, and the official free trial terms.
Official prices at sizes nonprofits actually quote
| Official step | ActiveCampaign Starter | ActiveCampaign Plus | Other official entry we recorded the same day |
|---|---|---|---|
| 250 contacts or subscribers | no official AC price below 1,000 | no official AC price below 1,000 | Mailchimp Free $0; MailerLite Free $0; Kit Free up to 10,000 subscribers |
| 500 | no official AC row | no official AC row | Mailchimp Essentials $13 / Standard $20; MailerLite Comfort $12 ($10.80 yearly-billed) |
| 1,000 | $19 ($15 yearly-billed) | $59 ($49 yearly-billed) | Kit Creator $33 / $390 yearly at the 1,000-subscriber display; GetResponse Starter $19 or $15.58 annually before any official charity discount; no official paid Mailchimp row at exactly 1,000 |
Do not interpolate a 500-contact ActiveCampaign price. Do not apply Mailchimp’s or GetResponse’s official charity discounts to ActiveCampaign, and do not treat those vendor discounts as coupons from this site.
FAQ
Does official ActiveCampaign have a nonprofit discount?
We did not find one on the official pricing page or FAQ we checked on November 15, 2026. If the vendor later publishes one, it will be on its official site, not as a coupon here.
Which official tools advertised a nonprofit or charity discount today?
Official Mailchimp: 15% for nonprofits and charities, requested through Billing after signing up for a free account. Official GetResponse: 50% off every monthly plan for charities and NGOs, as advertised. Confirm current eligibility with those vendors.
Do you rank “best email marketing for nonprofits”?
No. This page compares official prices and official vendor-published discounts. We do not invent a winner score.
Sources and method
Checked November 15, 2026 (America/Denver): ActiveCampaign pricing and official USD catalog; ActiveCampaign FAQ; Mailchimp and official USD API; GetResponse; MailerLite; Kit; Brevo.