Pricing guide
Feature
Lead Scoring Software in 2026: Official ActiveCampaign Limits and Prices
Official ActiveCampaign lead-scoring availability and USD plan prices, checked on November 15, 2026. Honest that official lead scoring is included in the Pipelines add-on on Plus, Pro, and Enterprise, not on Starter, and that add-on dollars were not published.
On this page
The short answer
Official ActiveCampaign does publish lead scoring, but it is not a free built-in on every plan, and it is not priced as a standalone “lead scoring software” SKU on the public page we checked.
On November 15, 2026 (America/Denver):
- The official pricing comparison grid marks lead scoring as “Included in Pipelines add-on” on Plus, Pro, and Enterprise, and not included on Starter. The grid tooltip says lead scoring lets you “Score leads automatically based on engagement and behavior, so your team knows who to follow up with first.”
- The official Sales CRM product page lists lead scoring among CRM capabilities (“Automatically identify your most qualified prospects”). Official FAQ describes ActiveCampaign as a marketing and sales automation platform that includes a CRM built for small- and medium-sized businesses, with two add-ons: Pipelines and Pipelines & Sales Engagement.
- Official USD marketing-plan prices, from the public page and the official USD catalog, still start at a 1,000-contact minimum: Starter $19 a month or $15 yearly-billed; Plus $59 or $49; Pro $99 or $79; Enterprise $179 or $145. A 14-day trial (email sign-up, no credit card needed) and “Guaranteed results in 30 days or your money back” were advertised. Details: ActiveCampaign pricing and ActiveCampaign CRM.
- The official USD catalog lists Pipelines and Pipelines & Sales Engagement add-on products on Plus, Professional, and Enterprise, but the public price-step arrays we loaded were empty. We are not inventing add-on dollar figures. Get a current add-on quote from the official calculator.
This is a dated reading of official pages and the official catalog, not a ranked “best lead scoring software” score, not a hands-on scoring-model build, and not a substitute for the harder head term lead scoring. Related research treats activecampaign lead scoring as a supporting branded query.
See ActiveCampaign's official plans
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
How we researched this guide
On November 15, 2026, we recorded the lead-scoring grid row, tooltip, and plan prices from activecampaign.com/pricing and https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD. CRM positioning comes from activecampaign.com/platform/sales-crm and activecampaign.com/about/faq. We did not invent a per-lead or per-add-on dollar rate, a competitor rate card we could not record, or a scoring-rule tutorial from a signed-in account.
All dollar amounts are USD.
What official ActiveCampaign actually includes
Treat the official stack as three separate statements:
- Capability copy. The Sales CRM page and the pricing-grid tooltip describe automatic scoring based on engagement and behavior. Official FAQ also points to a “Lead Scoring 101 Guide” for setup. We cite those as official documents, not as a walkthrough we performed today.
- Plan availability. The official comparison grid attaches lead scoring to the Pipelines add-on on Plus, Pro, and Enterprise, and marks it not included on Starter. Contact profiles are a different official grid row; they are not the same as lead scoring.
- Add-on price. The catalog has add-on products, but no public dollar ladder in the steps we loaded. A CRM-plus-email quote is therefore the official contact-tier price plus whatever the official calculator shows for Pipelines. See CRM email marketing.
Official win probability remains a Sales Engagement add-on item on the same grid, not a Starter inclusion and not the same row as lead scoring.
Official prices next to official scoring availability
| Official plan (15 Nov 2026) | Official USD price at 1,000 contacts (month-to-month / yearly-billed monthly equivalent) | Official lead-scoring row |
|---|---|---|
| Starter | $19 / $15 | Not included |
| Plus | $59 / $49 | Included in Pipelines add-on (add-on dollars not published in the catalog steps we loaded) |
| Pro | $99 / $79 | Included in Pipelines add-on |
| Enterprise | $179 / $145 | Included in Pipelines add-on |
Official send caps remain 10× contacts on Starter and Plus, 12× on Pro, and 15× on Enterprise. Included seats are 1 / 1 / 3 / 5; Starter’s official maximum is 2 seats and 25,000 contacts.
When official ActiveCampaign may fit a lead-scoring brief — and when it may not
It may fit if you already want official ActiveCampaign for email and automation, you can start on Plus or higher, and you are willing to add official Pipelines (and confirm the add-on price on the official page). Related: email workflow automation and marketing automation for small business.
It may not fit if you need lead scoring on a free or sub-1,000-contact official plan. Official ActiveCampaign has no free plan and no official Starter lead-scoring row. We also did not record a usable official HubSpot rate card today, so this page does not quote HubSpot dollars or rank ActiveCampaign as a full HubSpot replacement. See ActiveCampaign vs HubSpot.
We are not reprinting vendor-page testimonials, and we are not inventing a scoring-threshold recipe.
FAQ
Does official Starter include lead scoring?
No. On the official comparison grid we checked on November 15, 2026, lead scoring is not included on Starter. It is marked “Included in Pipelines add-on” on Plus, Pro, and Enterprise.
How much does the official Pipelines add-on cost?
We could not record a public dollar ladder. The official catalog lists the add-on products, but the price-step arrays we loaded were empty. Use the official pricing calculator.
Do you rank the “best lead scoring software”?
No. The harder head term lead scoring is a broader category than this page. We compare official ActiveCampaign availability and prices only, and we omit competitor dollars we could not verify today.
Sources and method
Checked November 15, 2026 (America/Denver): ActiveCampaign pricing and official USD catalog; Sales CRM; FAQ.